Journal of Indonesian Tourism and Policy Studies
Vol. 2, No. 2

STRATEGI PARTNERSHIP DALAM UPAYA MEMBANGUN BRAND VALUECITILINK{STUDI KASUS : PROGRAM BOARDING PASS TRUE VALUE (BPTV)}

Putri, Nabhila Risvan (Unknown)
Simandjuntak, Lintong (Unknown)
Priyanto, Priyanto (Unknown)



Article Info

Publish Date
30 Dec 2017

Abstract

The purpose of this Project is to discuss (I) about the program of BPTV (II) explain the procedure of cooperation with merchant (III) and explain the obstacles faced by Citilink in BPTV program and its solution. The author also states which cities are available Citilink merchants, do not forget also the authors include the data of visitors who use the program BPTV. This program is a program of the Marketing Communication division, a sub-division of New Distribution Channel And Partnership (NDC). The method used in the manufacture and writing of this Final Project Task is a descriptive method through the written or oral words of the people and the behavior observed. The author also uses the method of observation is through field work practices conducted by the author at PT Citilink Indonesia for 3 months.

Copyrights © 2017






Journal Info

Abbrev

publication:jitps

Publisher

Subject

Humanities Social Sciences

Description

The Journal of Indonesian Tourism and Policy Studies (JITPS) covers tourism studies, recreation studies and policies related to their development in Indonesia. The expected research can also include studies on Indonesian tourism related to social, cultural, economic, political, management, health, ...