Journal of Indonesian Tourism and Policy Studies
Vol. 6, No. 1

MARKETING STRATEGY OF BETAWI SETU CULTURAL VILLAGE THROUGH SOCIAL MEDIA

Feriano, Dennis (Unknown)
Mustofa, Budiman Mahmud (Unknown)
Wuryatmini, Prihatni (Unknown)



Article Info

Publish Date
30 Jun 2021

Abstract

This paper discusses how the Setu Babakan Betawi Cultural Village in marketing tourist attractions through social media. This research uses qualitative research supported by quantitative data. The data collection techniques in this final project are observation, interviews, literature study, and questionnaire. The results of this study suggest that Setu Babakan Betawi Cultural Village Activities Unit to further improve marketing especially through social media, multiply activities that are inviting many visitors, overcome negative responses that still exist in the community regarding Setu Babakan Betawi Cultural Village, and improve hospitality and conduct training for tour guides which will be provided in the future.

Copyrights © 2021






Journal Info

Abbrev

publication:jitps

Publisher

Subject

Humanities Social Sciences

Description

The Journal of Indonesian Tourism and Policy Studies (JITPS) covers tourism studies, recreation studies and policies related to their development in Indonesia. The expected research can also include studies on Indonesian tourism related to social, cultural, economic, political, management, health, ...