GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Vol. 4 No. 2 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat

Community Empowerment Through Digital Marketing Training on Processed Chili Powder in Jipurapah Village

Alfina Syntiasari (STKIP PGRI Jombang)
Cindy Khoirun Nisak (STKIP PGRI Jombang)
Elsa Auliasandi ikhsan Putri (STKIP PGRI Jombang)
Ineztasya Eka Rahmadani (STKIP PGRI Jombang)
Guntum Budi Prasetyo (STKIP PGRI Jombang)
Kahan Tony Hendrawan (SIKIP PGRI Jombang)



Article Info

Publish Date
04 Jul 2023

Abstract

Most of the potential or natural products in Jipurapah village come from rice fields and plantations. Rice fields and plantations in Jipurapah village are mostly planted with rice, tobacco, corn, and cayenne pepper. In Jipurapah village most of the natural products are chilies, but during certain weather, the natural products in the form of chilies sometimes experience a decrease due to Patek pest attacks. Based on this, KKN students took the initiative to conduct training on making chili powder for the local people of Jipurapah village to solve the problem. With chili powder-making skills training, the public can sell it and carry out product marketing in the market place which aims to reach a wider market throughout the region where group 2 Community Service Students at STKIP PGRI Jombang choose the Shopee application. The method used is by holding Digital Marketing socialization and chili powder training in Jipurapah village. The conclusions that can be drawn from this community service activity are as follows, namely, Socialization and training activities for making processed chili powder and marketing it through digital marketing have been successfully carried out and can be quickly adopted by the training participants, in this case, the PKK Jipurapah village.

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Journal Info

Abbrev

gandrung

Publisher

Subject

Physics Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of sport GANDRUNG (Jurnal Pengabdian Kepada Masyarakat) particularly focuses on the main problems in the development of the sciences of sport areas as ...