Journal Sensi: Strategic of Education in Information System
Vol 10 No 1 (2024): Journal Sensi

Systematic Literature Review: The Role of Artificial Intelligence in Digital Marketing

Yusup, Muhamad (Unknown)
Wijono, Sutarto (Unknown)
Manongga, Danny (Unknown)
Sembiring, Irwan (Unknown)
Prasetyo, Sri Yulianto Joko (Unknown)
Wellem, Theophilus (Unknown)



Article Info

Publish Date
28 Feb 2024

Abstract

Artificial Intelligence has given a competitive advantage and can increment competition and benefit or Return on Venture in Computerized Showcasing. This article points to recognize diary sources related to the part of Fake Insights, explanatory strategies, applicabilities, and execution measurements on the part of AI in Computerized Promoting from 2015 to 2022. Based on the incorporation and prohibition criteria outlined, it was established that 8 things related to the article were distributed in 2015 and 2022. This article is organized utilizing the SLR strategy which is characterized as a preparation for recognizing, evaluating and evaluating the all accessible investigation to supply answers to four Research Questions. With Suggestions, and add up to of eleven investigation strategies, seventeen usage and nine execution measurements have been distinguished that can be utilized by analysts for future inquire about the part of Manufactured Insights in Computerized Promoting.

Copyrights © 2024






Journal Info

Abbrev

sensi

Publisher

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Description

Riset Soft Computing dengan penelitian dari yang berfokus pada Data Mining, Neural Network, Swarm Intelligence, Decision Tree, Data Clustering, Data Classification, Rough Set, Pattern Recognition, Image Processing. Software Engineering yang fokus pada software Requirement and Specification, Software ...