Management Studies and Business Journal
Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY)

The Impact of Artificial Intelligence (AI) on Marketing Strategy

Supriadi, Asep (Unknown)

Article Info

Publish Date
31 Jan 2024

Abstract

This research explores the impact of artificial intelligence (AI) on marketing strategy with a focus on contextual understanding of consumers, increasing operational efficiency, better personalization of content, decision-making effectiveness, and the need for integration with expertise. Through systematic literature analysis, this research identifies the positive potential and challenges faced by companies in adopting AI technology in their marketing strategies. The results provide deep insight into how the integration of artificial intelligence can shape modern marketing and deliver significant benefits.

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Journal Info
Management Studies and Business Journal
Website

Abbrev

productivity

Publisher

PT Penelitian dan Pengembangan Ilmu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal ...