<![CDATA[The author's purpose in conducting this research is to determine and analyze the influence of brand image and product quality on purchasing decisions. The method used in this research is a quantitative research method. The data collection method used by the author in this study was through a questionnaire and by using the Slovin formula and obtained 96 samples. From the results of the study, it was found that partially the brand image variable had a tcount value of 4.837 > 1.985 and sig 0.000 < 0.05 and the Product Quality variable had a tcount value of 2.123 > 1.985 and sig 0.036 < 0.05, so it was concluded that brand image had a significant effect on decisions and quality. the product has a significant effect on purchasing decisions, while simultaneously the brand image and product quality variables have an Fcount of 16.943 > 3.09 so it can be concluded that the brand image and product quality variables have a positive and significant effect on purchasing decisions.]]>
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