EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 12 No 1 (2024): Januari

The Influence of Celebrity Instagram Endorsement and Word of Mouth on Online Purchase Decisions with Brand Image as a Mediator

Ni Kadek Aprina Jayanti (Undiknas Graduate School Denpasar)

Article Info

Publish Date
20 Mar 2024

Abstract

abstrak

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Journal Info
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

ER

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Description

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and ...