TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Vol 6 No 1 (2020): JURNAL TINTA NUSANTARA

ANALISIS KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN PADA TOKO BE ONE TOP SANGATTA

Agustina Alinan (Unknown)
Saiful (Unknown)
Efendi Rahmanto (Unknown)

Article Info

Publish Date
08 Jan 2022

Abstract

The purpose of this research is to find out how much influence product quality has on consumer buying interest. The type of research is quantitative research with the number of samples in this study as many as 101 respondents. The analytical tools used by the author are Multiple Regression analysis, Validity and Reliability Test, Hypothesis Testing, and Classical Assumption Test. The results of this study indicate that there is a positive and significant partial effect of product quality on Buying Interest at Be One Top Sangatta Stores. Based on the results of the hypothesis. The results of this study indicate that there is a partial influence of service quality which is not too significant according to the Sig Value on buying interest

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Website

Abbrev

2018vol1

Publisher

Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Lingkup dan fokus naskah Jurnal Tinta Nusantara mencakup bidang Ilmu Ekonomi, khususnya dalam riset yang terkait dengan bidang manjemen dan akuntansi. Tujuan dari penerbitan Jurnal Tinta Nusantara adalah sebagai media publikasi ilmiah dalam rangka pengembangan khasanah ilmu pengetahuan di bidang ...