Jurnal Administrasi Bisnis Nusantara
Vol 3 No 1 (2024): Januari

STRATEGI PENGEMBANGAN USAHA SIRUP KALAMANSI MELALUI PROGRAM ONE VILLAGE ONE PRODUCT (OVOP) DI KOTA BENGKULU

Mardiati Sari, Dian (Unknown)
Sureta, Nurdina (Unknown)

Article Info

Publish Date
26 Jan 2024

Abstract

The purpose of this research is to find out the strategy to improve economic value of Kalamansi syrup in the Bengkulu City. This research is descriptive research . Data analysis method used is descriptive analysis and SWOT analysis. Based on the results of the analysis of the data obtained results that the strategy improvement of Kalamansi syrup in the Bengkulu City : (a) support development of more modern processing technology; (b) Conducting orange of kalamansi to take care of the continuity of production; (c) Cooperation between worker in pricing product; (d) Program reinforcement and development micro and small industries; (e) Support capital employed of financial institution; (f) Improve product promotion intensity on local media and national; and (g) Network marketing.

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Journal Info
Jurnal Administrasi Bisnis Nusantara
Website

Abbrev

jabn

Publisher

Sekolah Tinggi Ilmu Administrasi Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Administrasi Bisnis Nusantara was first published in January 2022 and is published twice a year, in January and July. The editor invites writers and researchers to contribute research articles or conceptual articles in the field of Administration and Business. The editor has the right to ...