Economics and Digital Business Review
Vol. 5 No. 1 (2024): Agustus - January

The Influence Of Product Diversity, Product Quality And Distribution Channels On Customer Loyalty At PT Pan Baruna Batam

Fernandi, Fernandi (Unknown)
Oktavia, Yunisa (Unknown)

Article Info

Publish Date
18 Jan 2024

Abstract

This research was conducted to find out the effect of product diversity, product quality and distribution channels on customer loyalty where each variable has problems such as expiration, torn packaging and excess and shortage of stock. So this type of research is quantitative research to test the relationship between hypothesized variables. This research has a population with the number of PT Pan Baruna customers in 2023, namely 826 customers from PT Pan Baruna marketing. This research uses a purposive sampling method. The results of this research show that the variables of product diversity, product quality and distribution channels are significantly positive on customer loyalty.

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Journal Info
Economics and Digital Business Review
Website

Abbrev

ecotal

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Economics and Digital Business Review, is published by STIE Amkop Makassar in 2020, with registered number ISSN : 2774-2563 (Online), is a peer-reviewed journal published Economics and Digital Business Review published two times a year (January & July) by STIE Amkop Makassar, It provides an academic ...