Pelita Perkebunan
Vol 33 No 3 (2017)

Value-added Product on Coffee Marketing in Pasuruan District

Lya Aklimawati (Indonesian Coffee and Cocoa Research Institute)



Article Info

Publish Date
31 Dec 2017

Abstract

Development of household coffee industry can be used as a strategy to redistribute farmers’ household income. Through production process, farmer can create value-added by producing high value commercialized products. The objective of this research were to assess coffee price dynamics in Pasuruan district; and to analyze the value-added of coffee products produced by farmers. This research was carried out in Pasuruan district including Prigen, Tutur, Purwodadi, Purwosari, and Puspo sub-districts. Respondents were selected by using snowball  sampling method as much as 16 farmers. Data used in this research preferred primary data with secondary data as a supporting data. Data were analyzed with descriptive analysis, inductive analysis, and Hayami method. The results showed that the average of farmer’s share in Robusta coffee sales had exceeded 80% of the international market and Lampung spot market.  meanwhile, the average of farmer’s share in Arabica coffee sales was more than 40% of the international market and Medan spot market. Higher value-added could be created by conducting downstream processing as one of product diversification activities. Robustaand Arabica coffee which had been marketed as roasted coffee and ground coffee would provide a higher value-added than that of primary products (cherries, dried cherries, green bean). Based on these cases, farmers could gain the highest value-added by marketing ground coffee products.

Copyrights © 2017






Journal Info

Abbrev

ccrj

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

Pelita Perkebunan, Coffee and Cocoa Research Journal (CCRJ): ISSN:0215-0212 Since its establishment in 1911, Indonesian Coffee and Cocoa Research Institute (ICCRI) formerly Besoekisch Proefstation, had published its research findings through a journal call Mededelingen van het Besoekisch ...