Pengaruh Kualitas Produk, Desain Produk Dan Citra Merek Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Dealer Nusantara Sakti Jakarta Barat

Fitra Pratama Putra (Universitas Nasional)
Suadi Sapta Putra (Universitas Nasional)
Kumba Digdowiseiso (Universitas Nasional)

Journal of Economic, Bussines and Accounting (COSTING)
Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting

This study aims to determine the effect of the t test on product quality, product design and brand image variables on purchasing decisions. The sample in this study was 100 respondents who made a decision to purchase a Honda Beat motorcycle dealer Nusantara Sakti. Inferential analysis technique with multiple linear regression and using Statistical Product and Service Solution (SPSS) version 20. From the t test results show that the Product Quality variable (X1) does not have a large influence 0.498 < 1.984 Product Design variable (X2) does not have a significant effect 0.828 < 1.984 and Brand Image (X3) has an influence of 8.098 > 1.984 on purchasing decisions. It can be concluded that product quality and product design have no effect on purchasing decisions and brand image variables affect purchasing decisions. Keywords: Product Quality, Product Design, Brand Image and Purchase Decision.