Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis
Vol. 2 No. 2 (2023): November 2023

The Growth Role of Artificial Intelligence (AI) in Strategy Management in UMKM

Verdiana, Yuni Qoriah (Unknown)
Fachir, Zidane Azrulludin (Unknown)
A’dhom, Mohammad Ghouzul (Unknown)

Article Info

Publish Date
30 Nov 2023

Abstract

This study aims to investigate the growing role of Artificial Intelligence (AI) in the strategic management of Micro, Small, and Medium Enterprises (UMKM). The use of AI in UMKM can provide significant operational efficiency. The research method used is a literature study with bibliometric analysis. The results showed that the use of AI has excellent potential benefits for UMKM in the future. In addition to increasing efficiency, the application of AI can also encourage the liveliness and competitiveness of UMKM in the digital era. With the help of AI, UMKM can adapt quickly to technological developments and develop their business processes more effectively.

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Journal Info
Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis
Website

Abbrev

snimekb

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Prosiding ini berisi makalah-makalah yang telah dipaparkan dalam kegiatan Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis (IMEKB) yang diselenggarakan setiap 2 semester, tema IMEKB akan berbeda-beda sesuai dengan isu-isu bisnis-ekonomi terbaru yang sedang terjadi di sekitar kita. ...