IJAE
Vol 12, No 1 (2021)

ANALISIS SIKAP KONSUMEN TERHADAP MINUMAN KALENG NESCAFE DI PASAR BAWAH PEKANBARU

Raka Prasetyo (Unknown)
Novia Dewi (Unknown)
Ermi Tety (Unknown)

Article Info

Publish Date
09 Apr 2021

Abstract

This research was aimed to analyze consumer attitudes toward Nescafe canned drink in the scope of Pasar Bawah and the surrounding area. This research was conducted from May to June 2018 using survey and questionnaire method to 30 respondents. Respondents are people who buy Nescafe canned drink. There are 27 male and 3 female based on gender. Data of customers attitude was analyzed using “multidimensional scaling” in SPSS application. The research found that costomers preferred Nescafe Latte than other flavor canned drink

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Journal Info
IJAE
Website

Abbrev

IJAE

Publisher

Universitas Riau

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

Description

Jurnal IJAE fokus pada penerbitan artikel penelitian bidang ekonomi pertanian (Agribisnis). Akses terbuka secara online sebagai wadah tranformasi ilmu pengetahuan bagi masyarakat secara keseluruhan. The IJAE journal focuses on publishing research articles in the field of agricultural economics ...