International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023

THE IMPACT OF SERVICE QUALITY, PROMOTION, AND PRICE PERCEPTIONS ON USER SATISFACTION OF SOLO-YOGYAKARTA ELECTRIC RAIL TRAIN

Intan Ayu Prawesti (Faculty of Economic Management Study Program Islamic University of Batik Surakarta)
Bambang Mursito (Faculty of Economic Management Study Program Islamic University of Batik Surakarta)
Fithri Setya Marwati (Faculty of Economic Management Study Program Islamic University of Batik Surakarta)



Article Info

Publish Date
08 Aug 2023

Abstract

This study intends to ascertain the impact of service quality, promotion, and price perceptions on user satisfaction of the Solo-Yogyakarta Electric Rail Train. This study employed a descriptive quantitative methodology. All passengers on the Solo-Yogyakarta Electric Rail Train (KRL) made up the study's population. Purposive sampling is used in the sampling process, yielding 100 responders as samples. The methods for data analysis that are being employed are multiple linear regression analysis, t test, and coefficient of determination. According to the findings, user satisfaction with the Solo-Yogyakarta Electric Rail Train was positively and significantly impacted by service quality, promotion, and price perceptions. The results of the coefficient of determination test (R2) computation yielded a value of 0.605. This demonstrates that of the variation in the dependent variable (customer satisfaction), 60.5% can be accounted for by service quality, promotion, and price perceptions, with the remaining 39.5% being influenced by additional variables not taken into account by the research. Keywords: customer satisfaction, service quality, promotion, and price perceptions

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Journal Info

Abbrev

IJEBAR

Publisher

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. ...