Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Analisis Harga dan Kualitas Produk terhadap Minat Beli Konsumen pada Toko Emas Sinar Baru Sampit

Ayu , Novi (Unknown)
Andryati, Yuli (Unknown)

Article Info

Publish Date
09 Feb 2024

Abstract

This study explains whether there is an effect of price on purchase intention and product quality on purchase intention. The data collection technique used was a questionnaire with 100 respondents. While the data analysis technique used is quantitative analysis, using multiple linear regression. The sampling technique used was purposive sampling. The results of the study are price has a positive and significant effect on buying interest in Sampit Baru Sinar Baru shop, product quality has a positive and significant effect on buying intention of Sampit Baru Sinar Emas shop.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...