Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Faktor – Faktor yang Mempengaruhi Keputusan Pembelian pada UMKM Makanan Batam

Paramitha Tanujaya, Priscillia (Unknown)
Budiman, Johny (Unknown)

Article Info

Publish Date
01 Apr 2024

Abstract

This research was conducted to determine the influence of brand image, digital marketing, price, product quality, trust, and product quality through trust on purchasing decisions. The research method used was a quantitative method using as many as 310 respondents from Batam City residents who had purchased food from small and medium enterprises in Batam with research results that brand image, digital marketing, service quality, product quality, and trust had a positive influence on purchasing decisions. Meanwhile, the price variable has no positive influence on purchasing decisions. and product quality mediated by trust has a significant influence on purchasing decisions.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...