El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Peranan Sikap, Norma Subjektif, dan Perceived Behavior Control Terhadap Niat Mengunjungi Kembali Studi Kasus pada Wisata Central Park Meikarta Cikarang

Afifah Putri Dwi Lestari (Unknown)
Wiji Safitri (Unknown)



Article Info

Publish Date
27 Feb 2024

Abstract

This study aims to determine the effect of the role of attitudes, subjective norms and perceived behavior control on the intention to revisit Meikarta Central Park Cikarang. This study used a quantitative method with data collection techniques through distributing questionnaires. The sample in this study were 80 tourists who had visited Central Park Meikarta using the saturated sample method. The data analysis technique used is multiple linear regression using SmartPLS. The intention to revisit tourist attractions has a positive and significant effect on the variable role of tourist attitudes. Subjective norms have a positive and significant effect on the variable Intention to Revisit Tourist Attractions. Perceived behavior control (behavioral control) has a positive and significant effect on the variable Intention to Revisit Tourist Attractions. Furthermore, it is seen how much influence the role of attitudes, subjective norms and perceived behavior control has on the intention to revisit Meikarta Central Park Cikarang in hypothesis testing. From the results of multiple linear regression tests, it was found that attitude variables, subjective norms and perceived behavior control affect the intention to revisit tourist attractions. The collected data is processed using the regression test technique which is processed with the SmartPLS application. The concept of this research has been tested by instruments with validity and reliability results with decent results. Keywords: Attitude, Subjective Norm, Perceived Behavior Control, Revisit Intention

Copyrights © 2024






Journal Info

Abbrev

elmal

Publisher

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...