El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Transformasi Digital dan Bisnis Online Terhadap Pola Perilaku Masyarakat dalam Menggunakan M-Banking Syariah: Studi Kasus pada Masyarakat Martubung

Nadya Fardha Lubis (Unknown)
Riyan Pradesyah (Unknown)



Article Info

Publish Date
18 Mar 2024

Abstract

The purpose of this study was to determine the effect of digital transformation and online business on the behavior patterns of the Martubung community in using Islamic M-Banking. Where at this time, many people are worried about using M-banking, because many people are exposed to fraud in using M-banking. Therefore, the study wanted to test the variables of digital transformation and online business development in influencing the interest of the Martubung community in using M-Banking. The sample used in the study amounted to 100 people with the characteristics of sharia M-Banking users. The data obtained is processed using the SPSS 27 application, using multiple linear regression methods. The results obtained that by farsiap or t test, the digital transformation variable affects the behavior patterns of the martubung community using sharia M-Banking. Then the online business variable affects the behavior patterns of the Martubung community using sharia M-Banking. Simultaneously, the Digital Transformation and Online Business variables affect the behavior patterns of the martubung community using sharia M-Banking, amounting to 69.1% and the remaining 30.9% is influenced by other variables not included in the study.

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Journal Info

Abbrev

elmal

Publisher

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...