Proceeding of International Conference on Global Innovation and Trends in Economy
Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco

User Assessment of Livin by Mandiri

Zoel Hutabarat (Faculty of Economics and Business, Universitas Pelita Harapan, Tangerang)
Gladys T. Evidente (Iloilo Science and Technology University, Iloilo)



Article Info

Publish Date
19 Jan 2023

Abstract

This research was conducted with the aim of finding out customer ratings of the use of a digital banking by the community, especially for digital banking Livin by Mandiri as a case study. The hypothesis in this study has a positive impact, where even with the risk of using digital banking, it can also provide positive results for services. For this study, purposive sampling was carried out from Livin by Mandiri users as respondents. This study has collected 2,023 respondents and used a Likert scale of 1-5. From the results of this study, perceived usefulness is the variable with the highest results, which explains how people's ability to use technology is one of the highest determining factors in using digital banking Livin by Mandiri.

Copyrights © 2022






Journal Info

Abbrev

incogite

Publisher

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Proceeding of International Conference on Global Innovation and Trends in Economy (InCoGITE) contains scientific articles by international researchers who took part in InCoGITE conference, held yearly by Universitas Pelita Harapan, Universitas Multimedia Nusantara and Swiss German ...