Jurnal Vicidi
Vol. 6 No. 2 (2016): VICIDI

PERANCANGAN BRAND IDENTITY DAN PROMOSI INBOX

Jessica Stevie Lokito (Unknown)
Pramesti Saniscara (Unknown)

Article Info

Publish Date
05 Feb 2020

Abstract

Inbox is a new business venture in the field of culinary business, specifically in light snacks, such as chocolate, that could be given as gift on special occasions. As a new company, Inbox requires brand identity and promotion strategy in order to raise the market’s awareness of the brand. In order to create a media promotion that is in accordance with the concept and the intended market’s characteristics, the design is done through research using quantitative research methods and will be supported with literature studies as secondary data. Therefore, this research uses the theories in the field visual communication design on brand identity and promotional media.

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Journal Info
Jurnal Vicidi
Website

Abbrev

vicidi

Publisher

Universitas Ciputra Surabaya

Subject

Arts Humanities Social Sciences

Description

Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of ...