Jurnal Vicidi
Vol. 9 No. 2 (2019): VICIDI

Pengaruh Merchandise Terhadap Customer Engagement 504 Slowbar

Senna Satrio (Unknown)
Marina Wardaya (Unknown)

Article Info

Publish Date
31 Dec 2019

Abstract

The purpose of this research is to discover the effect of merchandise produced by 504 Slowbar towards the level of engagement with the customers. The research method used in this research is interview to 3 experts and 3 extremes ( qualitative method, along with questionnaires spread to 50 504 Slowbar Customers. From the research the conclusion that The right merchandise that is suitable with the customer will increase the customer engagement towards the brand 504 Slowbarcan be drawn.

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Journal Info
Jurnal Vicidi
Website

Abbrev

vicidi

Publisher

Universitas Ciputra Surabaya

Subject

Arts Humanities Social Sciences

Description

Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of ...