Jurnal Vicidi
Vol. 11 No. 2 (2021): VICIDI

MASA PANDEMI: UMKM DALAM MENGGUNAKAN SOCIAL MEDIA DAN E-COMMERCE DALAM MEDIA PROMOSI

Devi Permatasari Wijoyo (Unknown)
Marina Wardaya (Unknown)

Article Info

Publish Date
14 Dec 2021

Abstract

Journal of Literature review which contains the condition of MSMEs, especially tailors who have been affected by job losses during the pandemic. Starting from the description of “UMKM”, what are the impacts of the Covid 19 Pandemic felt by MSME entrepreneurs, the need to take online promotional actions through social media, what are the benefits of e-commerce, why is it necessary to move “UMKM” from offline to online shop, and the influence of online stores on trade relations. Keywords : Tailor, Pandemic, Social Media, Online Shop, UMKM, E-commerce, Promotion

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Journal Info
Jurnal Vicidi
Website

Abbrev

vicidi

Publisher

Universitas Ciputra Surabaya

Subject

Arts Humanities Social Sciences

Description

Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of ...