<![CDATA[Today, technology significantly impacts the buying and selling process, which once required face-to-face interactions between buyers and sellers. Now, thanks to technological advancements, transactions are easier and more efficient through online shopping. The rapid development of the buying and selling system has made reseller and dropshipper models increasingly popular. This study focuses on the reseller model, specifically reselling Ms Glow beauty products. However, this business model comes with inherent risks that require effective risk management. The research uses a case study approach, document analysis, and a Systematic Literature Review. The findings highlight that reselling Ms. Glow products exposes individuals to risks such as market uncertainty, intense competition, and counterfeit goods. To mitigate these risks, a risk management process is applied, starting with risk identification and progressing to risk response planning, which includes avoidance strategies based on historical methods and risk management indicators.]]>
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