Indonesian Journal of Economics and Strategic Management
Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH

LITERATURE OF REVIEW THE INFLUENCE OF EVENT STRATEGY, CUSTOMER LOYALTY AND PRODUCT ON PURCHASE DECISIONS FOR THE LOONY FASHION BRAND

Elna Rosdiana Putri (Student of Fakultas Ekonomi Bisnis Universitas Bhayangkara Jakarta Raya)

Article Info

Publish Date
31 Dec 2023

Abstract

This research focuses on a literature review thatexamines the influence of event strategy, customerloyalty and product on purchase decisions. Thisresearch examines Loony Fashion Brand products.The research was designed using a quantitativeapproach with the population of visitors who hadused the brand at Bazaar Mall Grand Galaxy Park. Theresults of the data and information collected will thenbe processed for feasibility and hypotheses usingSPSS 25 statistical tools.

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Journal Info
Indonesian Journal of Economics and Strategic Management
Website

Abbrev

ijesm

Publisher

Drafpublisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Srategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital ...