Indonesian Journal of Economics and Strategic Management
Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH

Literature of Review The Influence of Service Quality, Price, and Influencer Marketing on Netflix Users' Purchasing Decisions in Bekasi City

Yohannes Nevidelis Parhusip (Student of Fakultas Ekonomi Bisnis Universitas Bhayangkara Jakarta Raya)

Article Info

Publish Date
31 Dec 2023

Abstract

This research is research with a literature review thatexamines the influence of service quality, price, andinfluencer marketing on purchasing decisions. Thisresearch focuses on users of the Netflix pay TVservice. This research was conducted in Bekasi City,which is an area with quite a lot of Netflix users. Thisresearch will use a quantitative approach with theuser population in Bekasi City.

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Journal Info
Indonesian Journal of Economics and Strategic Management
Website

Abbrev

ijesm

Publisher

Drafpublisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Srategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital ...