INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Vol. 1 No. 2 (2023): DECEMBER

THE IMPORTANCE OF SECURITY AND CONSUMER TRUST ASPECTS IN ESTABLISHING CUSTOMER SATISFACTION IN TRANSACTIONS THROUGH E-COMMERCE

Mira Permata Sari (STIAMI-Institute of Social Sciences and Management Jakarta-Indonesia)
Rahadi Pratomo Singgih (STIAMI – Institute of Social Sciences and Management Jakarta-Indonesia)



Article Info

Publish Date
18 Dec 2023

Abstract

This research is also aimed at answering the question of how consumer trust and security drive consumer satisfaction on E-Commerce and what efforts are being made to increase consumer security and trust in shopping online. This is qualitative research with a case study approach. Data collection was carried out by in-depth interviews. The interview technique in this research was carried out using a semi-structured method. In this research, researchers interviewed informants, namely consumers of Shopee, Tokopedia, and Lazada since they are the top three e-marketplace in Indonesia with the most visitors. Thus, source triangulation is applied in this research, namely by exploring data and information from consumers of different e-marketplaces. The result of this research shows that security and trust with indicators of benevolence, abilities, integrity, and willingness to depend is needed in establishing a customer satisfaction relationship between e-commerce and consumers, and especially in making transactions through e-commerce.

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Journal Info

Abbrev

123

Publisher

Subject

Social Sciences

Description

INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) is a scientific journal that publishes articles in the fields of humanity, social science. Humanities include: Language and Linguistics, History, Literature, Performing Arts, Philosophy, Religion, Fine Arts. Social Science fields of Science include: ...