Jurnal Kajian Bali
Vol 14 No 1 (2024): ARTICULATING IDENTITY

Priority of Criteria for Agritourism Development in Bali

Agung Suryawan Wiranatha (Centre of Excellence in Tourism, Udayana University, Indonesia)
I Gusti Ayu Oka Suryawardani (Centre of Excellence in Tourism, Udayana University, Indonesia)
Christine PETR (Laboratoire d'Economie et de Gestion de l'Ouest, Université Bretagne Sud France)
I Putu Eka Nila Kencana (Centre of Excellence in Tourism, Udayana University, Indonesia)



Article Info

Publish Date
13 Apr 2024

Abstract

Agritourism in Bali has not been developed optimally yet. As a basis for development of agritourism, the criteria should be determined and priorities among criteria need to be set. The objectives of this research were: (i) to identify criteria for agritourism development; and (ii) to analyze the priorities for selected criteria according to the agritourism stakeholders in Bali. This research implemented Analytic Hierarchy Process (AHP) method which involved 20 key informants representing agritourism stakeholders. The finding was the priority criteria for agritourism development in Bali, namely: (1) Attractions, followed by (2) Local Community Involvement, (3) Ancillary Services, (4) Marketing, (5) Amenities, and (6) Accessibility. This kind of research has not been undertaken previously in Bali. It contributes to academic and practical implications, particularly in agritourism development planning in Bali, in which development of agritourism should be focused on the diversification of agritourism attractions supported by professional management and community participation.

Copyrights © 2024






Journal Info

Abbrev

kajianbali

Publisher

Subject

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

The Jurnal Kajian Bali (Journal of Bali Studies) is an area study journal that specializes in publishing research-based articles about Bali. The topics of articles about Bali that can be published are very diverse including Balinese culture, politics, music, language, architecture, literature, ...