<![CDATA[The number of business units and the number of MSME workers in the trade sector in Badung Regency during the 2019-2021 period has increased, but their contribution has fluctuated and tends to decrease. The decline in the contribution of MSMEs in the trade sector in Badung Regency indicates a decrease in the income of MSME entrepreneurs in the trade sector in Badung Regency. The purpose of this study was to determine the effect of capital, length of business, and working hours simultaneously and partially on the income of MSMEs in the trade sector in Badung Regency. The number of samples taken was 122 business units, using a simple random sampling technique. The analysis technique used is multiple linear regression analysis. The results of the analysis show that the variables of capital, length of business, and working hours simultaneously have a significant effect on the income of MSMEs in the trade sector in Badung Regency. The variables of capital, length of business, and working hours partially have a positive and significant effect on the income of MSMEs in the trade sector in Badung Regency. Theoretically the results of this study can support the Cobb-Douglas theory, and practically for entrepreneurs can be a source of information and considerations in maximizing their business income, and for other parties can be a source of reference in the future.]]>
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