<![CDATA[Changes in the world of work that are constantly updated due to globalization and changes in the technology field to the digital world have demanded an assessment of the skills needed. Among the significant changes that have occurred is the increase in the unemployment rate of educated people. Especially fresh graduates produced by universities, resulting in increased unemployment, generation Z needs help entering the workforce with the desired position. This research aims to find out how 1) Gen Z's motive in searching for Job Advertisement Information on Instagram Account @lokerjakarta.info. 2) Gen Z's Perception of Job Advertisement in Instagram Account @lokerjakarta.info. This research method is qualitative research. Qualitative research aims to explain the phenomena experienced by describing them in words. Subject followers @lokerjakarta.info who are Generation Z. The results showed that a person's motive in searching for job advertisement information on the @lokerjakarta.info account varies, including getting information from friends through attractive advertisements, locker information that suits the personality and needs of the job seeker, information about walk interviews that make job seekers able to get a job while conducting job interviews directly so that the advertisement is helpful for job seekers, while Gen Z's perception of advertisements in the @lokerjakarta account. Info ads that are updated daily provide additional information about the desired job, easy access to applying for a job, and a sense of security and trust in the ads in the @lokerjakarta.info account because it is affiliated with the Atma job application.]]>
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