International Multidiciplinary Conference on Social Sciences (IMCoSS)
Vol 1 (2015): 3rd IMCoSS 2015

The Influence Of Bank Product Socialization And Electronic Payment System Quality On Intention To Use E-Money In Indonesia

Cynthia Jonathan (Bandar Lampung University)
Rina Erlanda (Bandar Lampung University)
Zainal Arifin Hidayat (Bandar Lampung University)



Article Info

Publish Date
31 Jul 2015

Abstract

This research aims to provide empirical evidence that bank product socialization andelectronic payment system quality positively influence intention to use e-money. This research is important to be done for the sake of The Bank of Indonesia and all of Indonesian people because there are a lot of benefits would be acquired by a massive using of e-money. The population of this research is all of Indonesian people and the sample that taken for this research are 209 respondents from the college/ university students in Indonesia. The independent variables which are used in this research are bank product socialization andelectronic payment system quality. Meanwhile, the dependent variable which is used in this research is intention to use e-money. The survey result which showed that the using level of e-money is very low which only 26% from all of the respondents indicates that The Bank of Indonesia have to increase the effort of bank product socialization and control the quality of electronic payment system.

Copyrights © 2015






Journal Info

Abbrev

IMCoSS

Publisher

Subject

Social Sciences

Description

This proceeding contains papers that get submitted and presented at The International Multidiciplinary Conference On Social Sciences that organized by the Bandar Lampung University, Lampung, ...