Action Research Literate (ARL)
Vol. 8 No. 2 (2024): Action Research Literate

Proposed Knowledge Management Initiatives To Support Marketing Division Case Study At Pt Xyz

Aruan, Dewi Roybot Vetrauli br (Unknown)
Ghazali, Achmad (Unknown)

Article Info

Publish Date
25 Jan 2024

Abstract

As an industry that requires the presence of branch offices in its marketing area, standardizing knowledge at the same level is a challenge in itself. Moreover, these differences can affect the company's performance, especially in sales. This study aims to see the level of readiness of knowledge management in the marketing division that is spread across various regions and to propose strategies related to knowledge management. The measurement was carried out using the Asian Productivity Organization (APO) KM assessment tool. The results of the study showed that there is an uneven level between one region and another. Therefore, the SECI process approach is recommended to specifically provide a way out for categories that receive low scores

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Journal Info
Action Research Literate (ARL)
Website

Abbrev

arl

Publisher

Ridwan Institute

Subject

Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Description

Action Research Literate is a scientific journal in the form of research and can be accessed openly. This journal is published biannual by Syntax Corporation Indonesia. Development of the company make the this Journal is transferred management to the Ridwan Institute which became the part of of ...