Journal of Communication and Public Relations (JCPR)
Vol. 2 No. 1 (2022): Journal of Communication & Public Relations

Communication Planning: A Tool for Behavior Change

Putri, Ardhya (Unknown)
Oktaviani, Rani C. (Unknown)

Article Info

Publish Date
30 Dec 2022

Abstract

Communication plan is an essential element to create a communication strategy that will support the success of the project. In the other hand, a clear objective has to be defined in order to set the message that is going to deliver. If the objective is to change behavior is more challenging. In this paper, I will use ADKAR (Awareness, Desire, Knowledge, Action and Reinforcement) by Prosci method, to create a comprehensive communication plan for reducing numbers of child abduction in Jakarta.

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Journal Info
Journal of Communication and Public Relations (JCPR)
Website

Abbrev

jcpr

Publisher

London School of Public Relations

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

The Journal of Communication and Public Relations is an open access, international, peer reviewed journal for conceptual and research on communication studies and public relations. The objective of this journal is to encourage research related but not limited to Organizational communication, ...