Jurnal Ilmu Komunikasi
Vol 22, No 1 (2024): April 2024

Community Based Tourism (CBT) sebagai Model Pengembangan Desa Wisata Adat Desa Ngadas, Kecamatan Poncokusumo Kabupaten Malang

Bambang Dwi Prasetyo (Jurusan Ilmu Komunikasi, Universitas Brawijaya)
Nufian Susanti Febriani (Jurusan Ilmu Komunikasi, Universitas Brawijaya)
Wayan Weda Asmara Dewi (Brawijaya University)



Article Info

Publish Date
29 Apr 2024

Abstract

Tourism is one of the important activities that helps aspects of community economic development. Tourism development policies must be supported by all parties so that they can run optimally. The existence of tourism development is able to become an economic driver with the emergence of new jobs for the community, besides that the development of tourism can also prevent environmental damage and loss of local culture, so that later it is hoped that the community will become more aware of tourism activities. Community involvement in tourism development is known as Community Based Tourism (CBT). The success of developing a tourist village itself is largely determined by the potential for tourism attraction that must be owned by the village, one of which is the development of indigenous people-based tourism. This research was conducted using qualitative research through in-depth interviews. The stages in this study include three stages, namely: the pre-research stage to identify problems, objectives and research flow through literature study, then carry out the observation and interview stages to identify challenges and support for the Traditional Tourism Village model, Ngadas Village, Malang Regency, and finally is the final stage where the researcher will map and formulate the design of a tourist village model. The results of the study are that Empowerment of the Ngadas tourism village involves Community Based Tourism (CBT), namely Tourism Awareness Groups (Pokdarwis) and Bumdes of Ngadas Village through the village's local potential which is staged to become an attractive treat for tourists to come visit.

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Journal Info

Abbrev

komunikasi

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Jurnal Ilmu Komunikasi focuses on writings that contain current research and thinking in the fields of: Communication Science, including media and journalism studies, audio and audiovisual broadcasting studies, public relations studies and advertising studies; Design of Visual Communication; ...