MODUS-Jurnal Ekonomi dan Bisnis
Vol 25, No 1 (2013): MODUS

PERBANDINGAN GAYA HIDUP ETNIS CINA

Wijayaputra, Ngurah Wisnu (Unknown)
Wibisono, C Handoyo (Unknown)

Article Info

Publish Date
20 Mar 2016

Abstract

This study aims to determine the lifestyle of ethnic Chinese and ethnic Bali in Yogyakarta and the diference in his lifestyle. The research was conducted by taking a sample of Chinese and Balinese masyarakatetnis in Yogyakarta and aged between 20 to 49 years. The results of this study showed no diference between ethnic Balinese lifestyle with ethnic Chinese. The results of this study also showed a diference in price awareness and confdence between ethnic Balinese ethnic Chinese.Keywords : lifestyle of ethnic, consumer behavior

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Journal Info
MODUS-Jurnal Ekonomi dan Bisnis
Website

Abbrev

modus

Publisher

Universitas Atma Jaya Yogyakarta

Subject

Economics, Econometrics & Finance

Description

MODUS Journal published twice a year in March and September. This journal publish empirical and conceptual research in the areas of accounting, economics, business and management and first published in 1983 by the Faculty of Economics, Universitas Atma Jaya Yogyakarta. This journal open to ...