FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS MAHASISWA

Wardati, Emi ( STIE TOTALWIN SEMARANG)

Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Vol 5, No 2 (2014)

The purpose of this research is to analyze the influence of the quality of teaching,  and the quality of service in conjunction with satisfaction and loyalty student of the STIE Totalwin Semarang. Data were obtained through a questionnaire and analyzed using Structural Equation Modeling (SEM). The results showed that student loyalty can be built from a variable learning through student satisfaction and student loyalty can also be constructed from the quality of service through student satisfaction.