Review of Management, Accounting, and Business Studies
Vol. 3 No. 1 (2022)

The influence of brand awareness, brand loyalty, and perceived quality on customer satisfaction

I Putu Eka Krisna Pradinata (Universitas Pendidikan Nasional)
Anak Agung Ayu Rika Putri Supartha (Universitas Pendidikan Nasional)



Article Info

Publish Date
14 Nov 2023

Abstract

Articles[1] Adetunji, R., Nordin, S., & Noor, S. (2014). The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity. Global Business and Management Research: An International Journal, 6(4), 308-318. http://www.gbmrjournal.com/pdf/vol.%206%20no.%204/v6n4-7.pdf[2] Bendixen, M. T. (1993). Advertising Effects and Effectiveness. European Journal of Marketing, 27(10), 19-32. https://doi.org/10.1108/03090569310045861[3] Childers, T. L. and Houston, M. J. (1984). Conditions for a Picture Superiority Effect on consumer Memory. Journal of Consumer Research, September, 643-654.[4] Hardianto, D., & Pratomo, I. A. (2012). Faktor-faktor sistem interaksi yang mempengaruhi efektifitas iklan online. Jurnal Sistem Informasi, 4(1), 26-36. https://doi.org/10.21609/jsi.v4i1.242[5] Kong, S., Huang, Z., Scott, N., Zhang, Z., & Shen, Z. (2019). Web advertisement effectivenessevaluation: Attention and memory. Journal of Vacation Marketing, 25(1), 130-146.https://doi.org/10.1177/1356766718757272[6] Lohtia R, Donthu N, & Hershberger EK. (2003). The impact of content and design elements on banner advertising click-through rates. Journal of Advertising Research, December, 410-418. http://dx.doi.org/10.1017/S0021849903030459[7] Murphy, H., & Duchowski, A. T. (2002). Perceptual gaze extent & level of detail in VR: looking outside the box. ACM SIGGRAPH 2002 Conference Abstracts and Applications, SIGGRAPH 2002.https://doi.org/10.1145/1242073.1242241[8] Negm, E., & Tantawi, P. (2015). Investigating the Impact of Visual Design on Consumers’ Perceptions towards Advertising. International Journal of Scientific and Research Publications, 5(4), 1-9. https://www.semanticscholar.org/paper/Investigating-the-Impact-of-Visual-Design-on-NegmTantawi/5647a61fee3c44c8bac82652b86dac8100e721c9[9] Orquin, J., & Loose, S. (2013). Attention and choice: A review on eye Movements in decision making. Acta psychologica, 144(1), 190-206. https://doi.org/10.1016/j.actpsy.2013.06.003.[10] Posner, M. (1980). Orienting of attention. Quarterly journal of experimental psychology, 32(1), 325. http://dx.doi.org/10.1080/00335558008248231[11] Rayner, K. et al. (2001). How Psychological Science Informs the Teaching of Reading. Psychological Science in The Public Interest, 2(2), 31-74.[12] Shimp, T. A. (2004). Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communication. Journal of Marketing Communications, 10(4), 289-290 https://doi.org/10.1080/1352726042000250498[13] Sukma, F., Sarma, M., & Syamsun, M. (2015). Efektivitas Iklan dalam Menumbuhkan Brand AwarenessSMA Sampoerna. Jurnal Manajemen Pengembangan Industri Kecil Menengah, 10(2), 182-193.https://doi.org/10.29244/mikm.10.2.182-193[14] Yang, C.-M. (2018). Effects of Message Strategy and Need for Cognition (NFC) on Consumer Attitudes: A Case of Corporate Social Responsibility (CSR) Advertising. Open Journal of Business and Management, 6(July), 714-732. https://doi.org/10.4236/ojbm.2018.63055Books[15] Durianto, S., Widjaja, A. W., & Supratikno, H. (2003). Inovasi Pasar Dengan Iklan Yang Efektif. Erlangga.[16] Jefkins, F. (1991). Modern Marketing Communications. Springer. https://doi.org/10.1007/978-94-011-6868-7[17] Kotler, P. (2000). Marketing Management [Millenium Ed.]. Marketing Management. https://doi.org/10.1016/0024-6301(90)90145-T[18] Kotler, P. (2005). Manajemen Pemasaran. [Jilid 1 dan 2]. PT Indeks Kelompok Gramedia.[19] Kotler, P., & Amstrong, G. (2012). Principles of Marketing Global. Pearson Education.[20] Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran [Jilid 1]. Jakarta.20 - 31VOLUME 3 | NUMBER 1 | APRIL 2022 31[21] Lee, Monle, Johnson, C. (1999). Prinsip-Prinsip Pokok Periklanan dalam Perspektif Global. Kencana Prenada Media Group.[22] Levis, L. R. (2013). Metode Penelitian Perilaku Petani. Ledalero.[23] Mulyana, D. (2010). Komunikasi Nonverbal. In Jurnal Komunikasi.[24] Sobur, A. (2013). Psikologi Umum (Dalam Lintas Sejarah). CV Pustaka Setia. https://doi.org/10.1017/CBO9781107415324.004[25] Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitaif, Kualitatif, dan R&D. Alphabet.[26] Sutisna. (2003). Perilaku Konsumen: Teori dan penerapannya dalam Pemasaran. Ghalia Indonesia.[27] Zimbardo P. (1992). The human choice: Individuation, reason, and order versus deindividuation, impulse, and chaos. University of Nebraska Press.Undergraduate Thesis[28] Puspitasari, I. (2009). Faktor-faktor yang mempengaruhi efektifitas Iklan Dalam Menumbuhkan Brand Awareness [Unpublished undergraduate thesis]. Universitas Diponegoro.Website[29] Alexa.com (2020, September). Chart of percentage traffic from search in September 2020.https://www.alexa.com[30] Tribunnews.com (2020, September). Image of the advertisement on Tribunnews.com website page. https://www.tribunnews.com

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Journal Info

Abbrev

REVENUE

Publisher

Subject

Economics, Econometrics & Finance

Description

Review of Management, Accounting, and Business Studies is a set of international journals which are managed by Universitas Pendidikan Nasional. It is under supervised of the Faculty of Economics and Business. It will be published regularly in two times per year on April and December. Review of ...