Ensiklopedia of Journal
Vol 6, No 3 (2024): Vol. 6 No. 3 Edisi 3 April 2024

PENGARUH STRATEGI PEMASARAN DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE DEBU SELATAN, DI PESISIR SELATAN

Yanti, Yanti (Unknown)
Rahmanirwati, Dewi (Unknown)

Article Info

Publish Date
15 Aug 2024

Abstract

This research aims to determine the influence of marketing strategy and brand equity on purchasing decisions at the South Debu Café, on the South Coast. This research is a quantitative research study, the sampling method uses incidental sampling techniques with a total of 100 respondents. The results of this research show that marketing strategy has a positive and significant effect on purchasing decisions so that the first hypothesis is accepted and then the second hypothesis that brand equity has a positive and significant effect on purchasing decisions.

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Journal Info
Ensiklopedia of Journal
Website

Abbrev

ensiklopedia

Publisher

Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Subject

Arts Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Ensiklopeda of Journal mendorong seluruh ahli hukum, sosial, politik, bahasa, dan ilmu pendidikan untuk turut berkontribusi melalui artikel dan/atau book review. Ensiklopeda of Journal terbit tiap 1 Kali per 3 bulan, dalam satu volume, yakni di bulan Januari, April, Juli, dan Oktober. Ensiklopeda of ...