Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)

Analisis Orientasi Kewirausahaan Dan Keunggulan Bersaing Terhadap Kinerja UKM Gerai Dekranasda Kabupaten Sukabumi

Aslia, Farisa (Unknown)
Sunarya, Erry (Unknown)
Norisanti, Nor (Unknown)



Article Info

Publish Date
05 Jun 2024

Abstract

The purpose of this study is to determine the influence of entrepreneurial orientation and competitive advantage on the performance of SMEs. The objects in this study are entrepreneurial orientation (variable X1), competitive advantage (X2), and SME performance (variable Y). The research method used is quantitative, descriptive and associative methods. In this study using sampling techniques non-probability sampling by method sampling saturated with a total sample of 84 UKM owners registered at the Dekranasda outlet in Sukabumi District. The data analysis technique used is multiple linear regression. The results of the research based on the simultaneous test (F test) and partial test (T test) show that entrepreneurial orientation and competitive advantage have a significant effect on the performance of SMEs. The contribution of entrepreneurial orientation and competitive advantage to the performance of SMEs is 65.3% while the remaining 34.7% is the influence of other factors outside of this study.

Copyrights © 2024






Journal Info

Abbrev

msej

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...