Perancangan Bisnis Digital Menggunakan Google Bisnis, Blogger, Dan Media Sosial, Untuk Meningkat Daya Tarik Penjualan UMKM Coffe Gengs

Pratama Rahmat Widodo
Fazil Ahmed
Arigo Liando
Faradika

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 1 No 3 (2024): Januari - Maret

The rapid development of information and communication technology, especially in the digital era, has changed the business landscape significantly. MSMEs (Micro, Small and Medium Enterprises) are one of the sectors that need to adapt quickly to remain competitive and develop amidst increasingly fierce competition. Digital transformation is a necessity for MSMEs in order to optimize the potential and vast market opportunities in cyberspace. So the aim of making this report is to make a positive contribution in supporting the growth and sustainability of MSMEs in the digital era. The Digital Business course provides an opportunity for us as students to apply web design concepts and the latest technology