<![CDATA[The rapid development of technology makes individuals easier to access information on the internet. The internet provides interaction between individuals throughout the world through social media where individuals can share information by commenting, interacting through online reviews. Therefore, this study aims to determine the impact of three aspects of online reviews (review timeliness, review quantity and review valence) on purchase intention of smartphone products. The research was conducted on people in Semarang City who were aged 18 - 30 years and had smartphones. In order to gather the data, this research involved 100 participants and used snowball sampling method. The use of the snowball sampling method starts from distributing the questionnaire to the first subject, then the subject is asked to distribute the research questionnaire to other subjects who have the same criteria. Then the data was analyzed using multiple linear regression analysis on IBM SPSS 25.0. The results showed that only one aspect of online reviews (which is review valence), that had a positive and significant effects on purchase intentions through smartphone products.]]>
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