E-Journal of Tourism
Volume 11 Number 1 (March 2024)

The Influence of Tourism Activities on Tourism Decisions in The New Normal Era

Erma Lusia (Bina Nusantara University, Jakarta, Indonesia)
Indra Kusumawardhana (Bina Nusantara University, Jakarta, Indonesia)
Ridho Bramulya Ikhsan (Bina Nusantara University, Jakarta, Indonesia)



Article Info

Publish Date
30 Mar 2024

Abstract

After surviving the covid-19 epidemic, civilization must eventually adjust to a new normal. Currently, certain situations are unpredictable and cannot be anticipated or projected based on previous historical data. After enduring the lengthy quarantine and the tremendous mental stress brought on by the complicated circumstances, the priority for most individuals is to take vacations. Traveling to various locations that provide a variety of holiday experiences becomes a viable option to selecting. What attribute of a destination has become more important to individuals when they decide to travel? This study investigates the significance of destination attributes to travel decisions in the new normal. In this study, the spearman rank correlation is employed to analyse data collected randomly from 150 respondents. The study's results indicate that activity has significant relationship to travel decision. The findings of this research will aid the tourism sector in developing strategies for visitor-oriented activities. Another critical advantage is recognizing that customer behaviour directly impacts a company's long-term success.

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Journal Info

Abbrev

eot

Publisher

Subject

Arts Humanities

Description

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to ...