Tourism Transition and Green Economy: Inspire or Prevent People's income in the Covid-19 Shock

Heni Noviarita (Faculty of Islamic Economics and Business, State Islamic University Raden Intan, Lampung, Indonesia)
Muhammad Kurniawan (Faculty of Islamic Economics and Business, State Islamic University Raden Intan, Lampung, Indonesia)
Khavid Normasyhuri (Faculty of Islamic Economics and Business, State Islamic University Raden Intan, Lampung, Indonesia)
Gustika Nurmalia (Faculty of Islamic Economics and Business, State Islamic University Raden Intan, Lampung, Indonesia)

MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Volume 17 Nomor 2 Tahun 2023

This research was conducted with the aim of analyzing the green economy transition in tourism, especially tourist villages, whether it is able to provide inspiration or actually prevent an increase in people's income in conditions of the COVID-19 shock. The research was carried out in tourist villages in West Java and Lampung Provinces. This study found thatthe transition of a tourist village with the concept of green economy has a strong influence in increasing the income of rural tourism communities in conditions of the COVID-19 shock, this is due to the fact that the green economy concept encourages the utilization of natural resources and environmental preservation, this will ensure a sustainable attraction for tourists which in turn can increase revenue. Keywords: COVID-19; green economy; tourism village.