MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Volume 18 Nomor 1 Tahun 2024

Factors that Influence Shared E-Scooter Usage Intentions on University Campus

Waranpong Boonsiritomachai (Kasetsart University)
Ploy Sud-On (Mahidol University International College)



Article Info

Publish Date
17 Jun 2024

Abstract

In response to increasing environmental awareness, universities have introduced shared e-scooters for staff and students. However, usage remains low, indicating a disparity. This study investigates factors influencing Kasetsart University (Bangkok, Thailand) students' intentions to use shared e-scooters. A Likert-scale survey gathered data from 424 qualified respondents, and multiple regression analysis identified six factors: social norms, environmental concerns, infrastructure quality, perceived convenience, safety concerns, and cost. Environmental concerns and cost had no significant impact on students' intentions to use e-scooters. This study helps stakeholders, including the student council, e-scooter suppliers, and university administration, understand student demands and formulate suitable policies for on-campus mobility. Boosting e-scooter adoption can also justify the university's investment. However, the study is limited by its exclusive focus on student perspectives. Future research should integrate qualitative methods alongside quantitative approaches for a comprehensive understanding and better policy and service development for e-scooter adoption. Keyword: intention to use; shared e-scooter; theory of planned behavior

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Journal Info

Abbrev

jmbk

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, ...