Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 2 No. 2 (2024): Februari

PENGARUH PERILAKU KONSUMEN TERHADAP STRATEGI PROMOSI PADA MEDIA SOSIAL

Ageng Saepudin Kanda S (Universitas Teknologi Digital)
Devira Vianti Putri (Universitas Teknologi Digital)



Article Info

Publish Date
02 Jan 2024

Abstract

e-commerce is a business model that allows companies or people to buy or sell goods via the internet (online). The purpose of preparing this daily is to recognize the influence of consumer decisions on purchasing objects promoted on social media. Social media has become a pillar in conveying information, social media also plays a very important role in socialization and policy programs in introducing goods or services. Social media also provides information about the potential or natural wealth that exists in Indonesia to foreign countries with the existence of Indonesian social media which is more well-known abroad. In this research we will discuss the influence of promotions on social media on consumer behavior, on the influence of promotions on social media.

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Journal Info

Abbrev

jiem

Publisher

Subject

Other

Description

JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...