Jurnal Badati
Vol 6, No 1 (2024)

PENGARUH KONTEN MEDIA SOSIAL TERHADAP POLA KONSUMSI BERITA

Marleen Muskita (Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan ilmu politik, Universitas Kristen Indonesia Maluku)
Bernadine Putri Andris (Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan ilmu politik Universitas Kristen Indonesia Maluku)



Article Info

Publish Date
01 May 2024

Abstract

The development of communication and information technology which gave birth to the internet as an electronic communication network, digital technology developments and technology, mobile. In addition to democratic social order becoming a world ideology, it has encouraged various countries to eliminate barriers in the production and distribution of information. Like media consumption, this news consumption pattern can be operationalized into the amount of time spent on various types of media, the media content consumed, and the various relationships between individual consumers. media with the content of the media consumed or the media as a whole (Rosengren in Rakhmat, 2001, p. 66). Understanding an audience's media consumption patterns also indirectly provides input on the use of the types of mass media that are most trusted and considered credible by the audience. Results of hypothesis testing of social media content on news consumption patterns. From the results of the t test, it can be seen that tcount is 3.441 with a significance level (?) = 0.05, namely 1.701 because tcount is 3.441 ttable 1.701, meaning that social media content has a positive influence on news consumption patterns. Based on the calculation results, it explains the magnitude of the coefficient of determination or R Square of 0.297 (0.297 × 100%), this shows that the percentage contribution of the influence of the independent variable social media content on the dependent variable news consumption patterns is 29.7% or the independent variable used in the model is able to explain the variance the news consumption pattern variable was 29.7%, while the remaining 70.3% (100%-29.7%) was influenced by other variables not included in the research model

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Journal Info

Abbrev

badati

Publisher

Subject

Social Sciences Other

Description

JURNAL BADATI diterbitkan oleh Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku. KATA BADATI adalah sebuah nama yang berasal dari kosa-kata bahasa daerah Maluku Tengah, tepatnya masyarakat Ambon dan Lease. Badati, secara singkat, adalah suatu suasana yang tumbuh dan ...