<![CDATA[This study aims to portray the strategy and design of marine tourism development through a data visualization approach using Google SketchUp and Lumion. The type of research conducted is Research and Development (R&D), employing the ADDIE approach (Analysis, Design, Development, Implementation, and Evaluation). The findings of this study reveal that the miniature design of Pulau Sembilan on Larea-rea Island incorporates local cultural themes in the construction of Rulan (Nine House), with a visualization of the roof following the design of the traditional Karampuang house. Additionally, the researcher presents designs concerning the jetties of Larea-rea Island and the product facility designs. Ultimately, contributes to development of Rulan (Nine House) and the efficient land utilization contributes to the region's income enhancement in the tourism sector of Larea-rea Island. It is recommended that future research on marine tourism development should involve a more comprehensive analytical framework that considers social, economic, and environmental aspects. This will help in understanding the overall impacts of marine tourism development. It is also important to investigate the ecological impacts of tourism and come up with effective mitigation strategies to prevent harm to the marine environment. Another interesting research area is to integrate the perspectives of local communities and their participation in the planning and implementation of tourism development. This will ensure the sustainability of such projects and gain community acceptance.]]>
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