Indonesian Journal of Economic & Management Sciences (IJEMS)
Vol. 1 No. 4 (2023): August 2023

The Influence of Trust, Customer Value and Customer Relationship Management (CRM) on Loyalty Through Customer Satisfaction of Republic of Indonesia Employee Cooperatives University of Jember

Anton Yuliansyah (Fakultas Ekonomi Universitas Moch Sroedji Jember)
Rozy Khadafi (Fakultas Ekonomi Universitas Moch Sroedji Jember)

Article Info

Publish Date
31 Aug 2023

Abstract

This study seeks to analyze the influence of Trust Variables, customer value, and Customer Relationship Management (CRM) on customer satisfaction within the Republic of Indonesia Civil Servants Cooperative at the University of Jember. Primary data is employed for the research, and the path analysis method is applied using the SPSS 21 analysis tool. The findings highlight that Trust, customer value, and CRM factors exert both direct and indirect effects on customer satisfaction

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Journal Info
Indonesian Journal of Economic & Management Sciences (IJEMS)
Website

Abbrev

ijems

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Indonesian Journal of Economic & Management Sciences (IJEMS) is a scientific journal managed by the Formosa Publisher. This journal promotes disseminating research results in all economic, management, business, accounting, law, and Finance areas. The journal includes, but is not limited to the ...