<![CDATA[The major goal of this study is to investigate the impact that MS Glow for Men brand ambassadors Marshel Widianto and Babe Cabita have on the company's reputation. Utilizing a rigorous technique, data is methodically gathered via an online survey distribution sent on Instagram with all of the @msglowformen Instagram profile's followers. Purposive sampling is used to properly choose the 400 respondents that make up the sample of the study. The output uncovered a substantial and remarkable effect attributed to Babe Cabita and Marshel Widianto in shaping the brand image perception of MS Glow for Men. The variable (X) of brand ambassador emerges as a pivotal element, elucidating a substantial portion, roughly amounting to 65.1%, of the observed variations in the brand image variable (Y). This formidable influence, as convincingly demonstrated by a robust regression coefficient of 0.551, unequivocally underscores the paramount importance and profound significance of this research endeavor in the realm of marketing and brand management.]]>
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