PENERAPAN STANDARD OPERATING PROCEDURE DAN REBRANDING PADA SPARKLING EXPRESS LAUNDRY

Cindy Fransiska (Universitas Internasional Batam)
Candy Candy (Universitas Internasional Batam)

SWARNA: Jurnal Pengabdian Kepada Masyarakat
Vol. 2 No. 3 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Maret 2023

Digital marketing is a form of direct marketing that will connect sellers with consumers using interactive technologies such as social media, email, websites, etc. One of the digital marketing strategies that can implement business image rebranding. Apart from implementing rebranding, a business also requires a Standard Operating Procedure (SOP). The results of the output of this practical work have a very significant impact which is to increase profit compared to before the implementation of the output and minimize errors that occur in the scope of work.